Delivering irresistible customer experience is being highly sought after by many retailers. In today’s customer-centric eCommerce trade, it has become important to make them feel special or they will sooner start purchasing from your competitors.
If handled properly, customer service can become a solid marketing strategy for your Shopify store. There is no doubt that on Shopify eCommerce you can easily achieve a user-friendly shopping experience without any hassle.
Though there are always some measurements to consider to achieve a winning customer experience. In this article, I will be focusing on different of your Shopify eCommerce that you can work on while aiming at grabbing customer attention and loyalty.
Let’s get started!
One or another kind of uncertainty always remains on shopper’s mind while purchasing online from you. So, they need affirmation from your side in the form of return or refund policy.
A clearly stated return policy that assures your customers easy return, exchanges or even refund of the product is expected from you. So, you need to handle this need precisely in order to build trust with them.
Today’s consumer is less likely to put efforts in filling up long forms and tapping through complex checkout processes. They tend to leave shopping carts in between if faced with complex steps or procedures of checkout.
Undoubtedly, Shopify is a powerful eCommerce platform that offers you industry standard meeting features. Still, there are some cases like customizing shopping cart when you need to hire Shopify developer to achieve your desired functionalities.
Some of the best practices while offering a seamless checkout process are as follows:
- One page checkout
- Social media registration
- No hidden charges
- Secured payment gateways
- Cash on delivery
- Order customization
These are some of the common reasons that can affect your customer experience a lot. So, you need to address these efficiently.
Personalization is a generic term in which you customize your website with dynamic features, content, or offer different personalized touch points for each individual consumer.
eCommerce personalization is one the most influential trends that can ensure a great customer-experience on your Shopify store. Some of the major benefits of achieving personalization include reduced cost & increased sales, increased custom engagement, stimulates customer retention and more.
In the contemplation of eCommerce personalization, you can offer the following:
- individualized offers
- product recommendations
- other promotional content
typically based on their personal data and past actions.
4)Live Chat, Helpdesk & Phone Support
Handling customer queries and concerns both prior and post-purchase are crucial for every eCommerce irrespective of industry.
Sometimes your product pages or other content posted on your website is not capable enough to clear visitors doubts or concerns. So, you need to let them have an easy access to you.
A Live chat is the best example of it as you can handle instant queries of your visitors and engage them further.
A trained and professional helpdesk & phone support is also a great gesture of winning customer service.
5)Social Media Selling
There is a loud noise of social media effectiveness in eCommerce industry. As per Statista report, “In 2019, there will be around 2.77 billion active social media users globally, which is an increase from 2.46 billion in the year 2017”.
You can set up a strong social media presence of Instagram, Facebook or any other and indulge in sharing posts, group chats to offer the customers a great ease to search and purchase from you.
Undoubtedly, customer service is a great initiative towards a rewarding eCommerce. If you know how to handle your customers, you can easily run into huge profits.
Working towards a great customer service and providing your customers with best shopping experiences is a sure shot effort to get a competitive edge in the market.