Study on Licensed Sports Merchandise Market by Infinium Global Research is comprehensive presentation of qualitative and quantitative research to identify key trends, growth prospects, drivers, restraints and opportunities in the Global market. The report also deep dives into the sub-segments of Licensed Sports Merchandise Market by product type (home wares, sports apparel, sports footwear, sports accessories, toys and video games/software), by distribution channel (e-commerce/online Stores, retail stores ) through main geographies in the Global Market such as North America, Europe, Asia-Pacific and RoW. Browse through over 100 tables and figures to get complete view of the global and regional markets of Licensed Sports Merchandise over the period of 2017 to 2023. Global licensed sports merchandise market size is expected to exceed USD X.xx billion by 2023, growing at a CAGR between 6% and 6.7% over the period of 2017 – 2023.
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Increasing Popularity of Sports Leagues due to the Global Broadcasting by Sports Channels, Online Streaming and Mobile Streaming is driving the Growth of the Global Licensed Sports Merchandise Market
Introduction of new technologies and new age materials, product innovations, acquisitions & mergers, big licensing deals, expansion of e-commerce and branded sports merchandise retail stores worldwide, extravagant marketing strategies, advertisements and other branding activities involving high profile sports persons characterizes the global licensed sports merchandize market.
The increasing interest in sporting activities among people as well as increasing participation in sports drive the demand for sporting goods and it further enhances the growth of the market. Growing demand for sports apparels of major sports teams and sports persons with imprints of logos, personal names and numbers enhance the growth of the market. The licensed apps or video games related to sporting entities are anticipated to gain more demand from sports enthusiasts due to the increasing popularity of major football, basketball, baseball, NFL and some other sporting leagues in different countries. The booming e-commerce helps in expanding the reach of the licensed sports merchandise in faraway regions and it is driving the demand. Moreover, expansion of sports apparels stores by licensed sports apparels manufactures and retailers which sells exclusive merchandise goods is aiding the growth of global sports merchandise market. The focus on merchandise for ladies and kids with appropriate fashion design is anticipated to aid the growth of those segments in a market dominated by merchandise for men. Fake websites with strikingly similar domain to the major sports retailers or sports goods manufacturers also divert some customers towards non-licensed sports merchandise.
Availability of counterfeit sports merchandise products and higher price for merchandise are major restraints of the global sports merchandise market. As there is a huge fan following for major sporting leagues and events in developing countries due to the television exposure, there are opportunities for the major players in the market to tap the potential of those markets.
Asia Pacific Market is driven by the Increasing Fan Following of Sporting Leagues in Other Regions and the Increasing Presence of Branded Sports Merchandise Retail Stores as Well as Online Stores
The global licensed sports merchandise market covers the analysis of geographies such as North America, Europe, Asia-Pacific and RoW. In this section, the key trends and market size for each region is provided over the period of 2017 – 2023.Among geographies, North America is the largest licensed sports merchandise market, followed by Europe. Asia-Pacific is anticipated to be the fastest growing market in terms of CAGR during the forecast 2017-2023. Growing popularity of sporting leagues, growing demand for sporting goods, e-commerce expansion, adoption of advanced technologies are the major factors that drive the growth of the North American sports merchandize market. Huge foreign investments in sporting clubs in various countries, increasing popularity of European sporting leagues globally, and the European fans loyalty in terms of buying new merchandise regularly drive the growth of the European market. Booming retail sector and the loyal fan following of major sporting leagues drives the growth of the Latin American licensed sports merchandize market.
Segments Covered in this Premium Report
The report covers the analysis of global as well as regional markets of licensed sports merchandize. Moreover, the global licensed sports merchandise market is segmented by product type and by distribution channels. The global licensed sports merchandise market by product type covers homewares, sports apparel, sports footwear, sports accessories, toys and video games/software among others. Based on distribution channel, the market is segmented as E-commerce/online Stores and retail stores among others.
Major Key Players Mentioned in this Premium Report
The companies covered in the report include manufacturers of global licensed sports merchandise market include Adidas, Dick’s Sporting Goods, G-IIIApparel Group, Knight Apparels, Nike,Prada, Puma, Ralph Lauren, Under Armour and VF Corporation.