Mechanical keyboard is a device with switches that are operated by combination of springs, housing, and stem. Mechanical keyboards use various switches. ‘Clicky’, ‘Tactile’ and ‘Linear’ are commonly used words for switches, which indicates specific properties of switches. These words are used to describe how a key switch should work. There are four types of switches, commonly used in mechanical keyboard including Buckling Spring, Cherry MX, Topre Capacitive RD, and Cherry MX. These switches used in mechanical keyboards are expected to increase efficiency for typing. Mechanical keyboard permits the replacement and removal of keycap, which are located above the switches. Furthermore, mechanical keyboard have a longer lifespan as compared to membrane keyboard due to this advantages use of mechanical keyboard has been increases among consumers.
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Driving factors of mechanical keyboard market:
The recent past has witnessed increasing usage of computers and laptops across various industries, in order to improve efficiency of the work. For instance, according to report by Census Bureau, 78% of computers and laptops were used for industrial sector, in 2015s. Computer manufacturers prefer mechanical keyboards over membrane keyboard as these are more durable and provide better typing experience. Moreover, mechanical keyboards have longer lifespan and provide the same experience throughout its lifespan. Mechanical keys have high stability and hence are increasing been used, which is expected to be a major factor for growth of the mechanical keyboard market.
Another major driving factor for growth of the mechanical keyboard market is its rising popularity among writers and programmers that require such devices. These devices provide best precision in gaming, which has led to increased adoption of mechanical keyboards among gamers. According to report by UK’s games and Interactive Entertainment (UKIE), PC games market will increase 51.0% from 2015 to US$ 443.68 million by 2020. The HyperX Alloy Elite Mechanical Gaming Keyboard is a popular and preferable keyboard for gamers. It has unique light bar and dynamic lighting effects, which gives best aesthetic effect to keyboard.
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High cost of mechanical keyboard is one of the major restraints for growth of the mechanical keyboard market. Although, mechanical keyboard offers high stability, the weight of it is high to maintain this stability. Therefore, it becomes difficult to carry it around, which could be a major factor negatively impacting growth of the market. Moreover, rising use of gadgets such as mobile and tablets inhibits the growth of mechanical keyboard market, as these gadgets have touchscreen instead of keyboard for typing and gaming. Also, availability of various substitutes for mechanical keyboards such as mouse, which is multi-functional and joysticks for gaming purpose could also adversely affect growth of mechanical keyboard market.
Regional analysis of mechanical keyboard market:
On the basis of geography, the global mechanical keyboard market size is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted for the largest market share in the mechanical keyboard market in 2016. This is owing to increasing use of computers in the growing corporate sector. For instance, according to report by European Center for International Political Economy (ECIPE) Group members used their funds to start 116,000 businesses between 2013 and 2015. Most of the work of consumers is dependent on computers such as programming, typing, and others. According to report by Information Technology and Innovation Foundation (ITIF), in the U.S. the economy would add 1.4 million computing jobs by 2020.
Europe is the second-largest market in mechanical keyboard following North America in year 2017, owing to increasing use of computers for gaming purpose. Increasing popularity of pc games has led to high use of mechanical keyboard as it provides enhanced gaming experience. For instance, according to report by The Organization for Economic Co-operation and Development (OECD), in Europe total personal computer games revenue increased to US$ 3.27billion in 2015, which is equivalent to 4.5% increase over previous year.
Key players in Mechanical Keyboard Market:
Major players operating in the global mechanical keyboard market include Razer Inc., Corsair Components Inc., Cherry, Trantek Electronics Co. Ltd., Rapoo Corporation, OMRON Corporation, Rantek Electronics Co., Ltd., Huizhou Greetech Electronics Co. Ltd., Dell Inc., and Lenovo Group Ltd.