In today’s world, you need to have an effective online marketing strategy in order to run a business. As there are various types of marketing methods available, you need to utilize them to the full. It could initially be a bit confusing for you to decide which digital marketing methods to use to promote your business. Here, different types of digital/internet marketing methods are discussed in detail so that you make the right choice. You can also hire an internet marketing company in Toronto or elsewhere. (Information courtesy: GILL Solutions)
- Search engine optimization
Search engine optimization, commonly known as SEO is the way to get your site to show up on search engines such as Google and Bing. This is the dream of each and every business, as good presence here can drive a lot of traffic to your website. Every business wants to rank high on Google search results but it is not that easy. For that, you have to apply the best practices and tried and tested methods.
- Social media marketing
According to reports, almost 90% of the population uses social media platforms. In this age of digitization, where everyone is making use of social media platforms, you should also make full use of efficient and effective social media platforms. Some examples of social media platforms include Twitter, Instagram, Facebook, YouTube and many more. Make sure that you not only have an effective social media strategy but also a social media presence, as this will enable you to build an online community and gain awareness through likes and shares.
- Email marketing
Email marketing can be regarded as one of the most efficient as well as effective types of internet marketing. It has long been a pillar for many businesses trying to generate sales through the internet. With email marketing, you can only get in touch with your clients, but also can drive potential customers to your website. You can send exciting news, the latest updates and reminders to your customers in just a couple of minutes. Email marketing includes subscription content as well as newsletters with exciting and inviting offers that influence the customers to buy a particular product or service.
- Content marketing
It is commonly accepted in the world of digital marketing that “content is king”. Content marketing does not always focus on selling. Businesses use content marketing strategies to educate their customers while delivering valuable, consistent information to buyers who, in turn, reward them with their loyalty and business. Always make sure to include content marketing as part of your strategy. Quality content is part of all forms of marketing including PPC, PR, SEO, inbound marketing, social media marketing and content strategy.
- Pay per click campaign (PPC)
The process of advertising using sponsored links is commonly known as “pay per click” or PPC advertisement. It is one of the short-term digital marketing techniques. You are charged only when someone clicks on your ad. Depending upon the different keywords or interests, PPC lets your business website rank on top in the search engine results page.
- Affiliate marketing
Affiliate marketing lets you sit back and relax, while the “affiliates” that you have recruited to do the marketing for you. There are some organizations that offer their affiliates a flat rate per product, others offer a percentage of the profits made. The best thing about affiliate marketing is that there is no upfront cost.
- Online advertising
Online advertising and pay per click are not the same. It is actually a kind of digital marketing that businesses use to advertise a product or service. This form of digital marketing involves advertising on some other website. You must have seen the banner space on some of the most popular websites. Well, this is an example of online advertisement.
Internet or digital marketing plays an important role in the marketing of products, services and brands. It is not only budget-friendly, but also an effective way of marketing with the help of which your business can connect with the larger market on the internet. With internet marketing, your business can provide real-time consumer service and generate high ROI as well as high revenues.