Why On Page Optimization Is Essential

Since the various Google updates, more and more attention is being given to on page optimization when it comes to improving search engine’s ranking. In fact this is one aspect of your site that you have full control over and it will be extremely stupid not to give full attention to this. Keep on reading this article if you want to get more information on on-page optimization.

User Experience

Google has ultimately made it known that user experience is a major component of their algorithm. So it is important that you optimize your page for genuine users and not just search engine spiders. Ensure that the navigation is clear and natural. Indeed a correct navigation will not only ensure a great experience for your guests yet additionally help the search engine bots find each and every page of your site.


In spite of the fact that this has been abused in the past, it is essential that you focus on the keywords use in your site. More and more Google is putting greater emphasis on content search instead of keyword search. Instead of simply focusing your content about a specific keywords it is better that you center on composing longer articles that make utilization of LSI keywords. This will not only guarantee that the Google bots rank your site appropriately but also help you to give useful content to your visitors.

Page load

Google also place a lot of emphasis on your page load speed. It is essential that you guarantee that your page load quickly and efficiently if you want to have a higher rankings with the search engines. If you are using a content management system, for example, Drupal or WordPress, ensure that you have the latest version of the software. Additionally pay special attention to the plugins that you use on your site as these can make your page slower.


A lot of webmasters tend to use a lot of images on their site, but this can have the inconvenience of slowing your webpage. Ensure that you utilize a moderate number of images and also ensure that they are optimized for the web. There is a lot of photo editing software that will enable you to optimize your images without sacrificing quality. This won’t just enable your site rank with the search engines but also provide an optimal user experience for your visitors.

With the different Google updates, it is progressively vital to focus on-page optimization for your site. We trust that this article has given you some practical tips and will be useful with regards to ranking your site.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services


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